The Greatly Misnamed “Read a Book a Week” Project: Onward

Posted: September 1, 2011 in Book Reviews
Tags: , ,

The time constraints of being a bi-vocational pastor have pretty much eliminated my goal of reading a book every week, but I am still reading quite a bit, so as I read something worth sharing, I will try to post it here. 

Title: Onward: How Starbucks Fought for Its Life without Losing Its Soul

Author: Howard Schultz

Category: Leadership

Rating (out of 5): 4 (Very useful) Re-Read: Yes

I got a free copy of this book when I became a Starbuck’s partner (i.e. employee), which was nice because I was already considering purchasing it.

To begin with, Onward is simply an interesting story. Starbucks founder Howard Schultz stepped down as CEO when the company was on top. But as the recession hit, Starbucks found itself in deep trouble — expanding too fast and losing sight of its vision even as the “$4 coffee” became the symbol of excess. Schultz steps backup as CEO desperately hoping it it not too late to save Starbucks.

Along the way, he has many leadership lessons to share, including the dangers of success, which tends to hide the cracks in the foundation. Well worth reading!

Advertisement

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s